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A closer look at fees

Posted 9/02/2007 by Deepak Malhotra

There has been quite a lot of comment recently about external legal fees: from the future of the hourly rate, in-house legal expectations and their views on the bills they receive to potential fee rises in a strong marketplace.

All good comment and all very relevant. Talking to some in-house lawyers, I think that there is a growing concern of how to cope with the pressure to ‘do more with less’ i.e. do more work in-house against the backdrop of greater cost control. This begs the question: how does the pressure to do more with less reconcile with the continuing upwards trend in charging and headline rates?

At the end of the day, clients will pay good rates for quality advice. No problem with this, as quality advice means the client gets deals done, contracts signed, problems solved and so on – in short, everyone’s a winner. And let’s not forget that an in-house lawyer can only look as good as the quality of external legal advice.

This is only half the picture though. The other aspect relates to managing expectations around fees, asking if there is enough innovation in charging structures, how you really assess value for money and if there is a broad-based market for value-based billing in the UK market. There are lots of other questions, I am sure.

Everyone’s experiences will be different.  But just as there may not be a ‘one size fits all’, the Commerce & Industry Group thinks it’s time to take a closer look at some of these issues from the in-house perspective. That’s why we are setting up a focus group on fees (see story).

The first meeting is on 20 February and lots of in-housers are interested in joining the debate. It’s a debate that also needs to reach out to private practice – and I’m sure it will.

Comments

In our workshops we run for less experienced in-house lawyers I ask for examples of a mismatch between expected cost and actual bill - to date the most striking is £5,000 and £25,000. This reflects badly on both the client and the law firm as there was clearly an absence of proper dialogue.

I firmly believe that it is vital at the outset to have a discussion about expected effort, likely cost and the value of what is delivered. If the client does not initiate that discussion, the law firm should. If it is pursued in the spirit of both being satisfied with the effort and cost to reach the desired result, it can only enhance relations. Some law firms do need to more sensitive to the negative impact on a client of multiple fee-earners at a meeting, some of whom are blackberrying on different matters!

Some in-housers need to make sure that spending time on having a proper preliminary dialogue is not relegatged to a 'nice to do'.

I don't think the 'win some, lose some' principle applies well in practice.

The pressure is always to get the client's instructions so estimates will always be optimistically low and the client will always accept the low quote rather than the realistic quote.

The result of trying to be predictive on cost can be seen in the conveyancing market, where cost-fixing is now common, and I really think it has resulted in a good deal of risk taking and slipshod work to keep within unrealistic budgets.

I see many highly skilled conveyancers working under huge pressure to the detriment of the work/life balance if they wish to maintain standards.

Effectively it rewards the risk-takers and punishes the conscientious.

I think that the focus for the future has to be on how law firms can deliver fixed fees.

Budget certainty is very important in my business, but generally speaking, external lawyers are very risk adverse and are reluctant to take the risk of a fixed fee agreement.

I think they are missing an opportunity. If they are prepared to take the risk they will win some and lose some. The end result should be a significant positive because of the incremental business that they will have picked up from offering such an arrangement.

This is an interesting & welcome initiative. There may also be value in comparing practice in other consulting sectors such as management consultancy & IT. In those sectors larger pieces of work are frequently done on cost effective day (rather than hourly)rates & consultants often work those days on client sites to ensure focus on client work and efficient connection with client staff.

Unlike some GCs I don't see it as my personal crusade to gouge outside counsel on fees. I am happy to pay good money for good service.

But I sense that the legal services market in Europe is becoming less competitive.

Let's all work so that Europe doesn't go the way of the U.S., where it seems to me external lawyers' rates are sky high and where the services are sometimes pretty poor.

I welcome the C&I's focus group. Having moved from a US multinational with big buying power to a private equity start up, the issue is particularly critical. Smaller legal teams have a great deal to add to this debate and I hope they will participate. Equally there is much we can learn from the fee structures that our colleagues in larger organisations are able to negotiate. Maybe the combined and therefore enormous buying power of the C&I group members could be brought into play to achieve better deals? Firms may be prepared to “buy their way into” a pretty impressive potential client list with “preferred” fee deals. Worth a thought anyway.

Former big-firm, specialist partners have established dedicated practices in their fields of recognised expertise. With low overheads and the efficiency of modern technology, they offer flexible billing arrangements and apply low charge-out rates, even if the work is not fee-sensitive. Currently, the suggestion of high-quality service at a low cost may be impractical in some areas of practice. In other areas, such as complex technology transactions, it is not merely an aspiration but a reality. We just need to spread the word - not the margins.

I have found that the larger the transaction (the more complexities there are) the harder it is to keep the costs genie in the bottle. This in part happens as a result of the fact that many firms have strong departmental divisions and that the client can end up negotiating fees with various people at the same firm.

To point out the obvious, when a deal is a success, then the client takes more kindly to the bills ...perhaps lawyers working on the larger transactions should be quoting for the work with a bonus payment for success - like many of the investment banks?

We are are a small litigation boutique, undertaking large litigation, usually against the big City firms.

From costs schedules for summary assessment and detailed assessment, it appears that our fees are 1/3 to 1/2 of those of the large firms.

We do not have hourly billing targets, but bill by the hour.

We use technology aggressively and manage all our cases electronically. This makes us very efficient and extremely cost-effective.

We usually have 2 or 3 fee earners on a case in which the other side has 5 -10 fee earners.

Result - happy clients and very reasonable fees.

I think that Deepak's comments are measured and helpful and no doubt the C&I Group's new focus group will generate some interesting thougts. There may be various perceptions, suspicions and views but existing assumptions will need to be balanced, to avoid them getting in the way of a rational and sensible debate.

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